HELLO, MY NAME IS

ASFIA ATHER

Marketing Professional

hello@asfiaather.com

92313-2868428

About Me

Marketing Executive and Community Manager with hands-on experience across sports, fashion and lifestyle brands.

Where digital content meets real-world brand execution

With 2 + years of hands-on experience across sports, fashion and lifestyle brands. Skilled in planning and executing content calendars, managing social media platforms, coordinating shoots, handling PR and influencer collaborations and driving community engagement. Experienced in supporting brand launches, tournaments and on-ground events, while ensuring brand consistency and smooth execution across multiple locations. Strong background in fashion marketing, consumer behavior and trend analysis, complemented by growing expertise in digital marketing, web design and performance insights.

What I Do

Marketing & Community Strategist

Digital Marketing

I plan and execute digital-first marketing strategies, including go-to-market and launch plans, aligned with brand goals, platforms and performance.

Social Media Management

I manage end-to-end social media operations across platforms content scheduling, community moderation, collaborations and performance optimization.

Business Intelligence & Marketing Analytics

I analyze marketing and social data using BI principles to track KPIs, uncover insights, and support smarter, performance-led decisions

Skills

Digital Marketing Strategy & Execution

Social Media & Community Management

Content Strategy & Creative Direction

Data, BI & Performance Insights

Consumer Behavior & Trend Analysis

My Experience

2025-present

Legends Arena

Marketing Executive and Community Manager

Leading social media,digital marketing, content direction, PR, launches, tournaments and planning across multiple sports facilities all over Pakistan.

2025

International Premium Brands

Marketing Executive

Managed content calendars, coordinated with agencies, maintained brand visuals, handled community engagement, shoot execution supported events and campaign execution.

2023-2024

Sohaye by diners

Design and Planning

Seasonal planning, design workflow management and shoot coordination. Worked closely with creative, sourcing, and marketing teams to ensure timely execution of collections, and campaign-ready products aligned with brand strategy.